Future Forest Initiative
1 Rack = 1 Tree
A percentage of rack sales goes towards planting trees.
Springfield, MO - The National Forest Foundation (NFF) adds Küat Racks as a partner through the NFF’s “Trees for US” program. For each rack sold, a tree will be planted in an area carefully selected by the NFF. Küat has nick named this program the “Future Forest Initiative” and will have stickers placed on new racks to show consumers that their purchase will help restore National Forests around the United States. Specific focus will be concentrated on areas affected by fire, insects and disease and other damaged areas of the National Forests.
Küat Racks is well known in the cycling and outdoor industry with their innovative racks such as the NV, Sherpa and Beta. “We’re very excited to work with the National Forest Foundation. Lots of research was involved with selecting the right fit for Küat where we felt we could have a significant impact. Through the discussions and opportunities presented by Wes Swaffar, (Senior Manager, Ecosystem Services), this felt like the natural fit for us and will be an exciting development for the company”, Said Tom Lampe, National Sales Manager.
Küat has been supporting our local community since day one by building trail, helping start the Missouri Off Road Cyclists (MORC), time and resources and has even partnered with the International Mountain Bike Association to grow our regional trail systems. The Future Forest Initiative continues and expands Küat’s commitment and tradition of supporting our consumers’ passions.
About Küat Racks
Founded in 2007, Küat Racks designs lightweight, stylish and easy-to-use products that help cyclists and adventurers get out and do more. With each product, Küat aspires to deliver innovative solutions to their customers. For more information about Küat, visit www.kuatracks.com
About the National Forest Foundation
The National Forest Foundation (NFF) promotes the health and enjoyment of the 193-million-acre National Forest System. By directly engaging Americans and leveraging private and public funding, the NFF improves forest health and Americans’ outdoor experiences. Since 2009, the NFF has achieved $112 million of its $125 million goal in conservation impact to restore America’s National Forests and expand community engagement nationwide. The NFF educates millions of Americans each year through programs, partners, social media, and other ways. www.nationalforests.org.